Advertising for Children

After analysing advertising for women, I was given a task to research advertising aimed at the children’s market. I had to chose two products that have been available for at least 15 years.

I decided to research BBC, The British Broadcasting Corporation. It is the most successful broadcaster in the world with over 23,000 staff, it is also the largest broadcaster in the world. They broadcast two main services that are aimed at children of different ages. 

Originally, children's TV shows were quite rare or even none existent. Over the years BBC realised there would be an even greater audience if they appealed to younger people. Because of this they started broadcasting children's shows and eventually created a new show: CBBC (Children's BBC).