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I have been given the task to advertise a product that is potentially sensitive/insulting to the viewer. Out of the list we were given to create adverts for I chose to advertise condoms. This is because they are one of the more sensitive and serious subjects out of the list.

The first thing I did was research popular brands of condoms and I came across Durex. This company has been running for a long time now and have came up with very good adverts. They have used humour as a tool to get customers to buy their products. 

Some adverts were actually banned because of the controversial content used in them, whereas other adverts were well made here is an example:

http://nextround.net/2009/08/15-durex-ads-so-clever-they-almost-make-you-want-to-buy-condoms

 Both of these adverts can be found at the link above. 

Image found at http://www.hookedonads.com/durex-cheaper/

These adverts may appeal to women as well as men.This makes these adverts a lot more effective because opening your product up to more than one audience will increase more people interests and therefore increase sales.